The Ultimate Shave (4026 reviews)

Response from The Ultimate Shave

Rolf - Thank you for taking the time to share your perspective and for your many years of loyalty. We truly appreciate your kind words about our staff and the trust you’ve placed in us over the years. That said, I do want to clarify a few points. We have not implemented a general price increase in over five years. Over the past two years, the business absorbed significant increases in rent, utilities, supplies, payroll, and merchant service fees, during which time we operated at a loss. Any recent pricing adjustments were made thoughtfully and were necessary to keep the business sustainable. Our pricing reflects the experience level of the barber providing the service, not demographic factors. We believe in compensating highly skilled, career professionals fairly so we can retain top talent and maintain consistency for our clients. This approach is very different from volume-based chains or models that rely on high turnover and entry-level staff. We understand that changes can be frustrating, especially for long-standing clients, and pricing decisions are deeply personal. While we sincerely value loyalty, we must also ensure the long-term health of the business so we can continue serving our community and supporting our team. We respect your feedback and appreciate the time you spent sharing it. We wish you nothing but the best moving forward. Sincerely, Sherry Varone Owner

Posted on 19 Feb 2026